NEW SERIES! The Mascara Wars #1 Soap and Glory Thick and Fast Mascara

Welcome to my new weekly series: The Mascara Wars. It seems to me that new mascaras are popping up like Lemmings just lately! If you're anything like me however, you feel distraught when the new, shiny mascara you bought with all it's promises of lengthning/thickening/falsifying/curling your lashes fails to deliver. Grr. Mascaras don't come cheap these days, and they are the make up item we need to purchase the most frequently, so the chances of coming across a dud is high. But fear not! This is where I come in. I will review a new mascara every week (both high end and high street) and report my findings here. Moreover, I will be putting each and every mascara through the same testing conditions, so the results are a fair representation.

First up, is Soap and Glory's Thick and Fast Mascara.

The packaging on this mascara is simple and functional. No loud crazy neon tube, just a simple discreet black tube. What's really good about the tube is that the hole the brush comes out of is rather tight, so the brush gets wiped of excess product. This is great, as it helps clumping on the brush.

The brush head is rather simple, nice and thick at one end, tapering to a thinner tip. The tip is great for the smaller lashes in the corner of eye. The fatter end is great for building volume into your lashes.

So here's the testing. By nature, I have medium length eyelashes, that are very straight. The first test I conducted was one coat of the mascara on UNCURLED eyelashes.

My natural, uncurled eyelashes

With one coat of Thick and Fast mascara

So, here's the second test on CURLED eyelashes, using my Shu Uemura eyelash curlers

My natural, curled lashes

With one coat of Thick and Fast Mascara

I must say, this mascara really impressed me. Considering it's non flashy packaging, I was expecting a fairly average mascara performance, but this surpassed my expectations. Moreover, I don't think there is much difference in the results between noncurled and curled eyelashes, so this mascara would be great if you're in a hurry. I loved the straightforward brush, with no gimmicks, and the formula was a good consistency, not too thick or too runny. A good performer.

This mascara retails at £10, but you can get this mascara for FREE with the March issue of ELLE magazine. Get on it! 

Come back next week for the second installment of the Mascara Wars!!